Why Creating a Client Persona is the Key to Successful Marketing
5 min readMar 24, 2020
One of the things I see a lot of freelancers struggling with (and I did too at the start) is getting their marketing all wrong because they don’t know who they’re talking to.
Remember, as freelancers, we are business owners, and there’s one thing I always do for businesses before I start creating content for them: get a better understanding of who…