Why Creating a Client Persona is the Key to Successful Marketing

One of the things I see a lot of freelancers struggling with (and I did too at the start) is getting their marketing all wrong because they don’t know who they’re talking to.

Remember, as freelancers, we are business owners, and there’s one thing I always do for businesses before I start creating content for them: get a better understanding of who they’re targeting.

When you fully understand the person who’s at the end of your marketing, you can serve them a more aligned message and position yourself in the best way as the best solution.

Get it wrong, and the prospects you’re reaching out to are going to think you don’t “get” them and, therefore, aren’t the right freelancer for them.

The easiest way to do this is to create a client person. While this might sound like a buzzword (I’ve seen it touted around a lot recently), it’s actually really useful.

There are three steps involved in creating a client persona.

1. Research Your Target Client

First of all, you have to have at least some kind of idea of the kind of clients you want to target. This might be clients that fall into a specific industry, like finance companies or SaaS brands or ecommerce companies, or it…