The Real Reason Freelancers Struggle to Land High Quality Clients [Survey Results]

  • What a high quality client looks like
  • How you can find high quality clients (or, more importantly, where)
  • How you can demonstrate your value so that clients never take you for granted again
  • How to speak to high quality clients to seal the deal
  • Understanding your worth so you get paid what you want
  • Everything else you can think of relating to high quality clients!

Results:

  • I’m brand new: 21.05%
  • Less than one year: 15.79%
  • 1–3 years: 31.58%
  • 3–7 years: 26.32%
  • 7+ years: 5.26%

Results:

  • What’s a niche?: 5.26%
  • Yes, I’ve got a really focused niche: 21.05%
  • I have a couple of niches I specialise in: 42.11%
  • Not really — I’ll take pretty much anything: 31.58%

Results:

  • None/I’ve just started and haven’t landed a gig yet: 26.32%
  • 1–5: 36.84%
  • 5–10: 15.79%
  • 10–30: 21.05%
  • 30+: 0%

Results:

  • None of them: 33.33%
  • One or two: 33.33%
  • A handful: 22.22%
  • About half: 0%
  • Most of them: 5.56%
  • All of them: 5.56%

Results:

  • I didn’t get any clients in 2019: 26.32%
  • None — I’ll take anything remember: 26.32%
  • One or two: 31.58%
  • About half of enquiries: 10.53%
  • The majority of enquiries: 5.26%

Results:

  • Not a good fit: 45.45%
  • The pay wasn’t good enough: 54.55%
  • I just got a bad vibe about them: 36.36%
  • “They never got back to me after requesting to send me work, so it was too inconsistent and flaky”
  • “I didn’t want to work with them again (too much hassle for too little money!!)”
  • “Not enough time/focusing on other projects”

What Does the Term High Quality Client Mean to You?

  • “One that values skill level and compensation”
  • “A client that has similar values, someone who understands my worth and is easy to work with”
  • “One that pays well”
  • “Appreciate my work, pay on time, I enjoy the projects and feel I’m making a difference, they book me in advance”
  • “Someone well-connected and that pays me well and on time”
  • “To me, they’re clients who recognise the value of content marketing for their business, have a plan in mind, and pay well too because they understand the value they’re getting”
  • “A client who knows their industry well and understands the value that copywriting can add to their business”
  • Someone who is pleasant to deal with, who communicates their needs clearly at the beginning, and who pays on time”
  • “They pay on time, they appreciate what I do, and they ask for my input”
  • “They pay well, give respect, and there’s the potential for repeat work”
  • “They have reasonable expectations and deadlines”
  • “A high quality client would be a nice person that I get on with — I want them to do well. We also want to do the same things and have the same vision”
  • “Someone who is easy to work with, friendly enough and allows me creative freedom while paying me good rates”

Results:

  • I don’t know where to find them: 50%
  • I don’t think I’m good enough just yet: 11.11%
  • I’m too scared to approach them: 11.11%
  • I don’t know what a high quality client looks like: 5.56%
  • “I’m just not sure how the process works, so I’m scared to look silly while pitching”
  • “I need to improve how I communicate my value to the right people”
  • “I’ve let clients come to me, rather than actively reaching out to clients who I would consider high quality”
  • “It seems a bit hit and miss. You can’t always tell at the beginning who is going to be a good quality client, but, as I get more clients, I’m able to let go of more of the lower quality ones”

Results:

  • Yes: 42.11%
  • No: 42.11%
  • I don’t know how to make a plan: 15.79%

You too can learn the formula to successful pitching in my signature program, Pitch & Prosper. Want a roster made up totally of quality clients? Enrol today!

Why Aren’t High Quality Clients the Norm? Summarising the Results

  • They don’t know where to find them
  • They struggle to demonstrate their value to the right people
  • They don’t turn down enough clients
  • They are filled with self-doubt
  • They don’t have a plan

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