How Changing Niche Sky-Rocketed My Freelance Business

So last week, I talked about specialising and why doing it is so important.

Today I want to share my story with you; a story about how I changed niche about six months into my career and why it was the best thing I ever did.

I’m not just going to make it all me-me-me, though. I’m going to show you how you can leverage each point in your own business to sky-rocket your earnings and put yourself on the fast-track to success (because who doesn’t want that?!)

The Early Days

Back at the start of my career, I solely wrote travel pieces. I was writing destination blog posts for hostels, tour operators, and publications. I was writing copy for hotel brands, flight sites, and everything in between.

If it was associated with travel, I wanted in.

The reason I chose travel? Back in the day, Wanderful World was a travel blog. I wrote about travels I’d been on, trips I was going on, tips for travellers, and a bit of philosophy behind why we travel. It’s since evolved into a whole new beast, but back then I was on a one-track road to travel blogger-dom.

So it made sense for me to offer my services to travel companies. I had a whole site full of clippings, and I’d been to a fair few places to warrant myself…