Are Agencies the Secret to a Full Freelance Client List?

Making sure your freelance client list is regularly topped up with paying work is a big struggle.

In fact, finding work is probably the hardest part about freelancing.

I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them.

While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all know how fun the feast and famine cycle is…).

There is one thing you can do though.

Instead of finding individual brands, find agencies instead.

Agencies are companies that already have a roster of clients, a marketing strategy, an on boarding approach, and a set of services they offer. They bring freelancers on board to do different parts of each project.

For example, if they’ve just nabbed a client that wants a full website redesign, instead of doing it all themselves, they’ll find a freelance designer to create the wireframes and graphics, a freelance developer to build the site, and a freelance copywriter to create all the content.